Digital Marketing Professional
I blend creative storytelling with data-driven insights to build scalable brand ecosystems. Currently completing my MSc in Digital Marketing Strategy at Trinity College Dublin.
With over five years of experience, I build holistic digital marketing strategies that drive measurable growth. From multi-location healthcare networks to early-stage startups and non-profits, I bridge the gap between creative conceptualisation and analytical execution.
Whether I'm managing cross-channel paid media campaigns, directing community outreach, or optimising SEO-driven content, my focus is always on aligning user experience with performance data to foster sustainable, organic communities.
View my career timelineI'm a firm believer in the power of community—both online and offline. My passion for connecting people extends beyond marketing campaigns into my personal projects and hobbies.
Career & Education
MSc in Digital Marketing Strategy
Applied focus on SEO, SEA, UX, and AI-informed content strategy. Mastering integrated paid and organic planning, alongside search intent analysis. Expected graduation Autumn 2026.
Senior Social + Digital Marketing Manager
Progressed from Social Media + Content Manager. Oversaw HQ and 30+ local clinic accounts. Scaled organic social channels to 85,000+ followers.
Marketing Specialist
Managed multi-channel digital marketing content for five portfolio companies. Produced tailored content and planned budgets and logistics for regular monthly events within the venture capital space.
Public Relations Coordinator
Managed community outreach and planned annual ceremonies for the non-profit organisation. Spearheaded social media initiatives and oversaw the editing and publishing of Blueberry Moments and blog content via WordPress.
Marketing Intern
Assisted in the production and execution of large-scale city-wide events, including the Crim Festival of Races. Developed engaging website content and organised client files for seamless service delivery.
Bachelor of Business Administration (Summa Cum Laude)
Dual Majors in Marketing and Entrepreneurship + Innovation Management. Awarded Outstanding Student Award in Entrepreneurship & Innovation Management.
A strategic framework built upon cross-functional collaboration, data-driven decisions, and cohesive brand storytelling.
Developing holistic, data-informed frameworks that bridge brand awareness with measurable lead generation.
End-to-end execution and optimisation of integrated campaigns spanning social, email, and paid media.
Scaling digital communities, establishing brand voice, and producing high-quality multimedia storytelling.
Translating complex narratives into accessible, engaging digital content tailored to diverse audiences.
Bridging the physical and digital. Connecting in-person summits and virtual webinars to measurable pipeline impact.
Mentoring teams, directing external agencies, and overseeing complex, multi-location operational rollouts.
Selected Work
Drive awareness, event sign-ups, and lesson pack purchases for a new beginner-friendly women's golf club location in South Dublin within a rapid 3-week sprint.
Executed an integrated digital campaign blending high-intent Google Search ads with targeted Meta (Instagram) social marketing. Managed budget allocation, ad copy development, content direction, and granular audience targeting.
Generated €4,335 in direct revenue, achieved a 100% event fill rate, secured 58 new lesson package purchases, and scaled the social following to over 1,000 members.
Grow and unify a disjointed digital presence across an HQ and 30+ local holistic healthcare clinics while maintaining consistent brand messaging.
Developed an organic social and search-informed content architecture. Collaborated with external SEO and paid media agencies to align campaign messaging with broader digital growth goals and localised clinic needs.
Scaled audience to 85,000+ followers and established an annual unified content calendar spanning social, blog, and email.
Source authentic User-Generated Content (UGC) and amplify brand visibility at a national scale without inflating production budgets.
Conceptualised and launched a nationwide ambassador initiative. Managed the end-to-end process, from outreach and relationship management to content brief development and compliance review with healthcare providers.
Produced 400+ high-quality, compliant multimedia videos in a single year, significantly driving engagement and lead generation.
Convert passive audience interest into qualified leads through educational marketing events and regional initiatives.
Oversaw the full promotional lifecycle for in-person summits and monthly virtual webinars. Leveraged social media, email, and paid campaigns to drive attendance, while coordinating timelines with internal stakeholders.
Delivered seamless digital experiences that successfully connected event engagement to measurable pipeline and conversion.
Trinity College Dublin, Ireland
Applied focus on search intent analysis, integrated paid and organic planning, UX research, conversion optimisation, and performance measurement.
Degree Expected Autumn 2026University of Michigan, USA
Majors: Marketing, Entrepreneurship + Innovation Management.
Summa Cum Laude